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Revenue attribution on every plan,
free to start.

Pay for the events you send, never for seats or add-ons. Prices in US dollars per month.

Free

Traffic, goals and revenue attribution for a first product.

$0a month, no card

  • 1 website, 10,000 events a month
  • 30 days of raw event retention
  • 3 goals and 1 funnel per website
  • 1 API key per website

Included

  • Goals and conversion tracking
  • Conversion funnels
  • Revenue attribution
  • Live activity
  • Data export
  • API keys
  • Server-side events
Most popular

Pro

Every report, every integration and a year of history.

$12a month

  • 5 websites, 200,000 events a month
  • 365 days of raw event retention
  • 50 goals and 25 funnels per website
  • 10 API keys per website

Included

  • Goals and conversion tracking
  • Conversion funnels
  • Visitor journeys
  • Revenue attribution
  • Live activity
  • Data export
  • API keys
  • Server-side events
  • Integrations
  • Google Search Console
  • Extended data retention

Business

For teams and agencies running many websites.

$39a month

  • 25 websites, 2,000,000 events a month
  • 730 days of raw event retention
  • 500 goals and 200 funnels per website
  • 50 API keys per website

Included

  • Goals and conversion tracking
  • Conversion funnels
  • Visitor journeys
  • Revenue attribution
  • Live activity
  • Data export
  • API keys
  • Server-side events
  • Integrations
  • Google Search Console
  • Team members and roles
  • Scheduled reports
  • Extended data retention

Checkout is not connected in this environment. Plans are configured server side.

Cheaper than DataFast at every volume

What a month costs for the events you send, with DataFast's two plans next to it.

Events a monthAback AnalyticsDataFast StarterDataFast Growth
10,000$0 Free$9$19
100,000$12 Pro$19$39
200,000$12 Pro$29$59
500,000$39 Business$49$99
1,000,000$39 Business$69$139
2,000,000$39 Business$89$179

DataFast monthly prices as published on datafa.st on 29 October 2026. DataFast has no free plan; its Starter plan covers one website and its Growth plan thirty.

Limits compared

These are the values the entitlement service enforces. They are read from the server on every request, so a change to the configuration applies immediately.

LimitFreeProBusiness
Websites1525
Events per month10,000200,0002,000,000
Raw event retention30 days365 days730 days
Goals per website350500
Funnels per website125200
API keys per website11050

Frequently asked questions

What counts as an event?

An event is a pageview or a custom event that the server accepted after validation, bot filtering and duplicate removal. Rejected payloads are not counted. A retry of the same event id is stored once and counted once.

What happens when I reach the monthly limit?

The billing page shows the events counted this month next to your plan. Events past the limit are refused, not silently dropped, until the next month starts or you upgrade. Your dashboard and history stay open the whole time.

Can I change plans later?

Plans and limits are configured on the server, and the entitlement service decides what your account may do. Upgrading takes effect immediately. Downgrading applies the new limits from the next period.

Do you store cookies or fingerprint visitors?

The tracker stores one random identifier in the browser under the key aback_vid. It is not a cookie, it is not shared between sites, and the server stores a one way derivation of it. There is no device fingerprinting.

Which payment provider do you use?

Dodo Payments is the only provider used to sell Aback Analytics subscriptions. If your own product also uses Dodo Payments, you can report that revenue into Aback Analytics through the same revenue endpoint.

Is there an API?

Yes. There is a server-side event API, a revenue event API and a website scoped read API. Each API key carries explicit scopes, so a key that can send events cannot read reports and the other way round.

What happens to my data if I stop paying?

A cancelled subscription keeps its paid entitlements until the end of the period that was already paid for. After that the account falls back to the free plan, and the retention window applies as it does for any other account.

Do you offer refunds?

Refunds are handled by Dodo Payments against the transaction you paid with. The request is processed against that same transaction once it is approved, and the subscription state follows the provider.

Create an account first

Every new account starts on the free plan. You can move to a paid plan once you know how much traffic you actually have.